This is the first time the film has been offered in this format since Kodak Gold replaced the earlier Kodacolor Gold emulsion in 1997.
“The 120 film format was introduced back in 1901 for the Brownie No 2 camera,” said Thomas Mooney, the manager of film capture products at the Kodak Moments Division of Eastman Kodak. “Although it’s been around for 120 years, it’s still one of the most popular film formats in use today. One main reason for its popularity is that the larger film negative can be enlarged significantly without losing image quality.
“This is a great opportunity for aspiring photographers looking to make the jump from 35mm to medium format photography.”